About Us

We are an Australian owned family business, operating out of Melbourne. 

As the founder of this company I grew up fishing the piers, jetties and break walls around Port Phillip Bay and the West Cost. I was fortunate to have two uncles (Kenno and Dazza) who took my brother and I fishing most weekends. My parents were keen fishos too. My father often would have a project boat in the backyard that he would be restoring. All these experiences contributed to my passion for fishing today.  I now have two sons of my own, and I want them to experience the joys of fishing, as I did growing up. This is just one reason I started this company.

The main reason we started this company was because I was sick and tired of paying for overpriced tackle, from the large retail chains and I wanted to be able to offer top quality tackle at an affordable price to other fishermen like myself.